Anna
Overview
Anna Payne is a make-up artist working in the couture fashion industry for clients such as Burberry, Dior, Chanel and Vogue. In need of an identity to match her audience, Anna came to us to define her tone of voice and brand language.
Process
We brought Anna's identity to life by first establishing a guiding principle for expression. Elevating the artistry and expressiveness of her make up, with each look uniquely tailored to the individual: Every Face a Canvas.
Outcomes
A system was created that uses warm, natural skin tones as its basis for colour. With a series of brand expressions that allow the photography of Anna's looks to shine.
