CAT A/W21

CAT A/W21 advertising campaign key visual

Overview

CAT footwear is part of the iconic Caterpillar brand, a watchword for high-performing and hard-wearing equipment and apparel for generations. Following a successful collaboration on the CAT streetwear campaigns for 3 years, Grotesk was tasked with creating a campaign to revitalise the core range of iconic CAT boots.

Services

StrategyCampaign

Sector(s)

Fashion + Beauty
CAT A/W21 6 sheet campaign image
CAT A/W21 Campaign Photography
CAT A/W21 3x 6 sheet OOH advertising campaign
CAT A/W21 48 sheet campaign billboard

Process

We developed a strong campaign strategy - Building an Icon. With a goal to elevate the pedigree and heritage of the CAT brand. Drawing a renewed connection between their hardwearing workwear beginnings and the highstreet.

CAT A/W21 Campaign Visuals Video
CAT A/W21 Campaign Visuals
CAT A/W21 Campaign Visuals

Outcomes

Campaign executions were created in print and motion for ATL sites across Europe and the Americas, as well as web & socials. The campaign was a resounding success with a doubling in customer awareness and corresponding revenue increase.

CAT A/W21 Social Media Campaign Visuals
CAT A/W21 48 Sheet Campaign Visuals
CAT A/W21 48 Sheet Campaign Visuals
CAT A/W21 48 Sheet Campaign Visuals

Ready tolaunch?