Airgraft
Overview
Airgraft is a vapour technology platform partnering with award-winning cannabis brands known for some of the world's finest extractions. Its food-safe pods deliver cleaner, better-tasting vapour and outlast conventional cartridges. Grotesk Studio partnered with Airgraft on UX and UI design, and created a motion design system for use across its digital platforms.
Process
Working closely with Airgraft's internal team and delivery partners, we brought their visual identity into the digital space, starting with the Airgraft website.
With the aesthetic established, we developed it into a robust digital design system, then created animated assets and motion guidelines for the product launch.
Outcomes
At Airgraft, iteration is everything. The new digital design system lets teams across the company build unified digital experiences faster and more cost-effectively.
Built to scale, the system grows with Airgraft as new products, markets and platforms come online. Designed for a constantly shifting consumer landscape, it's flexible and fully responsive, helping Airgraft deliver the best possible customer experience.
