Emerald Stay
Overview
Emerald Stay are a luxury holiday accommodation rental agency. Having primarily operated in the rental of high-end ski chalets throughout the Alps, Emerald Stay had begun expanding to coast and city locations in Europe and needed a new identity and digital presence that reflected not only their expanded ambitions, but also the calibre of experience offered at their properties.
Approach
Starting with defining the brand positioning, "Experience the Luxury of Space" helped us to reinforce and express the brand offer of both adventurous experience and rejuvenating space through exclusive properties.
The visual identity reflects quality and lifestyle through a more editorial approach. Using considered typography and spacious layouts to embody the promise of 'luxurious space'.
Outcome
The identity system was applied to all brand and on-site collateral, as well a full refresh and rebuild of the Emerald Stay website. Managing and remaining sensitive to the large catalogue of existing Emerald Stay properties while providing them a platform that matched their quality.
Since launch the new Emerald Stay identity has been a powerful galvanising force within the organisation and helped drive greater consideration with its audience.
